On May 4-8, the 17ᵗʰ season of the international Mercedes-Benz Fashion Week Tbilisi was held at Factory Tbilisi, where local and international designers presented their 2023-2024 fall/winter collections.
The goal of the project was development and promotion of the Georgian fashion across the country and abroad. Over fifty international guests from the fashion capitals of the world, including critics, buyers, journalists, and editors of prominent publications attended Mercedes-Benz Fashion Week Tbilisi.
m² was the primary sponsor of Mercedes-Benz Fashion Week TBILISI this year.
As a part of the partnership, Tako Mekvabidze, a designer participating Mercedes-Benz Fashion Week TBILISI presented clothes and accessories inspired by m²'s new message - "Live your own life".